Toys R, world’s largest toy chain will carry Amazon’s Kindle eReader Wi-Fi, 3G and Wi-Fi and Special Offers Wi-Fi editions, as well as an assortment of accessories, in its U.S. retail stores.
The Kindle continues to be a top performer for Amazon, both as a device and as a content ecosystem. And the Toys R Us retail strategy is a savvy extension of that, for a couple of reasons.
As we know that Kindle is already available in retail stores such as Target, Best Buy, RadioShack and the AT&T store. And it’s not the only ereader getting retail play.