Thirty-one years in the broking business is a long time. Long enough to have seen multiple market crashes, digital revolutions, and the entire shift from physical trading floors to apps that fit in your pocket. This platform carries that weight, and honestly, it shows in ways that newer discount brokers just don't match yet.

Getting started costs you nothing. Zero account opening fees, zero AMC for life, and a flat ₹9 brokerage per order across all segments. That's 55% cheaper than the standard ₹20 rate, which adds up faster than most people expect once they start trading regularly.

Open Your Account In Minutes

The onboarding is fully digital and takes under 10 minutes

No paperwork, no branch visits

Lifetime zero AMC from day one

Flat ₹9 per order for equity, intraday, and F&O

Free fund transfers via UPI and major bank integrations

Once your Demat is live, the full product suite opens up immediately.

A Stocks Investment App That Goes Beyond The Basics

This stocks investment app gives you access to 6,000+ companies listed on BSE and NSE, across every major sector. But what sets it apart isn't just the range, it's the order flexibility. Delivery, intraday, after-market orders, GTT triggers, basket orders up to 10 scrips, Margin Trading Facility and cover orders. Traders who've used other platforms will immediately notice that the depth here is comparable, and in some areas goes further.

F&O Trading Built For Serious Traders

F&O trading can get complicated fast. This platform handles it well. You get thousands of contracts across indices and individual stocks, Option Greeks visible directly inside the Option Chain, a Strategy Builder for multi-leg positions, and real-time indicators like Max Pain, PCR, and Open=High/Open=Low.

You can place orders straight from charts without jumping between screens, which sounds small but saves a lot of fumbling during volatile sessions.

More Than Just Equities

Futures & options aside, the product range is genuinely wide

ETFs across NIFTY, Gold, and sector themes

IPOs with full research notes, allotment tracking, and listing gain visibility

Fixed Deposits earning up to 9% from banks like DCB, Unity SFB, and AU SFB

MF (Mutual Funds) and Government Bonds (G-Secs) for low-risk, long-horizon allocation

Wealth Builder Portfolios built by in-house analysts

Invest In Stocks And Mutual Funds From One Place

This is where the platform quietly wins. Most trading apps treat mutual funds as an afterthought. This one doesn't. You can invest in mutual fund schemes across 1,600+ options, sorted by ratings and 1, 3, or 5-year performance.

The mutual fund app experience is clean, the SIP setup takes minutes, and expert-curated MF baskets handle the decision fatigue for you. Want to invest in mutual fund options aligned to specific goals? There are baskets built for tax savings, long-term wealth, and conservative growth. The tools aren't buried, they're front and centre.

What Do Regular MF Users Actually Get?

Fund manager performance is tracked per scheme

Asset allocation breakdowns before you commit

SIP management and portfolio analytics in one dashboard

Dedicated support for mutual funds queries

Whether you're here to invest in stocks, manage a mutual fund SIP, or trade derivatives actively, the platform holds up across all three. Backed by SEBI registration and memberships across NSE, BSE, MCX, and NCDEX, it's built on an infrastructure that's been running since 1994\.